Monday, March 22, 2010

Chennai seo-ways to build backlinks

Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of building quality backlinks are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it.

You might wonder why sites as those, listed by the Backlink Builder tool provide such a precious asset as backlinks for free. The answer is simple – they need content for their site. When you post an article, or submit a link to your site, you do not get paid for this. You provide them for free with something they need – content – and in return they also provide you for free with something you need – quality backlinks. It is a free trade, as long as the sites you post your content or links are respected and you don't post fake links or content.

SEO Company Chennai
SEO Services Chennai

SEO Chennai-How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

SEO Company Chennai

SEO Services Chennai

SEO company chennai - Difference between search engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.
SEO Company Chennai
SEO Services Chennai

Seo Company chennai - What is SEO?

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

SEO Company Chennai
SEO Services Chennai

Friday, March 19, 2010

How can seo help your business?

If you are operating an online business
you need to know how Search Engine Optimization can help your venture develop. Whether you have products and services to sell, are trying to generate some money through affiliate marketing, or simply have a content website that you need good traffic flows for, a robust SEO campaign will be fundamental to its success. So, how can SEO help your business exactly?

First of all it is important to understand what SEO is. As the name suggests, it is the system for ensuring your website is optimized for display in search engines. This doesn’t only mean giving your website excellent visibility, but also ensuring it is rated and indexed correctly. It also means making your website a valuable resource to these search engines. The more valuable your site, the higher ranked it will be and the further up the list of results it will appear.

Okay, so we have explained what it is and how it intends to help. But what do you, personally, have to do to get SEO to work for you?

Other than ensuring your website is amongst the best of its kind, (and why wouldn’t you?), the single most important SEO factor is the page title. Ensure it includes the relevant keyword or words, and any misspellings or related words you can think of. You should also try to make all URLs keyword friendly, but don’t overdo this and risk coming across as “spammy”.

Some people often go too far, and write their page content to appease the bots that Google, Yahoo and others have searching the web. However, to date, no bot has dipped his, or her, hand in their respective script pocket and purchased anything. Write attractive copy, to attract the customer.

Introduce a site map on your site. Spiders will be unable to index pages if they can’t find their way around them. And be sure to anchor text properly, any linked-to pages with “click here”, will not be picked up by spiders as they crawl by,

There are many, many techniques involved in strong SEO. However, whilst some do have longevity, it is important to constantly monitor and update how they perform. What worked today, may not work tomorrow.

Search engines are whimsical things, and subject to change their parameters at the drop of a hat. Remember to diversify your resources. Whilst one search engine may account for over fifty percent of your traffic, what if this disappears overnight?

It may be worth hiring the services of an SEO company. However, do your research well and seek testimonials. If your budget does not stretch to that, become a student. There are many online and offline resources for building your own SEO methods to help.

SEO is critical today, as traffic is generated according to how prominent your site appears. Page 23 of the results rarely gets looked at! The more prominent you are, the more hits your site gets, the more hits you get, the more will turn into revenue generating sales, the more sales… Well, you do the math.

SEO Company Chennai
SEO Services Chennai
SEO Services India
SEO Chennai